Client Benefits
- Builds community.
- Drives store traffic.
- Drives website traffic.
- Increases website stickiness.
- Offers continuous reinforcement of brand message.
- Exclusively branded (no ad clutter from other categories, or worse, your competitors).
- Station(s) monetize themselves with vendor spot programs.
- Increases market share of vendor dollars.
- Low cost content and delivery.
- Easy to market by simply tagging existing campaigns.
Listener Benefits
- No subscription fees.
- Easily accessible, professionally programmed stations in multiple formats.
- Dramatically fewer commercials (3-4 min/hour vs. 16-17 min on Terrestrial Radio).
- No annoying DJ chatter.
- Entertaining lifestyle content (artist interviews, music news, celebrity updates and public service information.
- Compelling contests, promotions, events and shopper incentives.
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